Privacy Policy

Last updated: June 27, 2025

Information about us

www.velocityassetfinance.co.uk is owned by Velocity Asset Finance Ltd, registered in England under company number 16109054.

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Registered address

Office C, Firgrove Business Park, Firgrove Road, Heathfield, East Sussex, TN21 0QL

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Data protection officer

Alex Beldham

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Email address

info@velocityassetfinance.co.uk

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Telephone number

+44 1435 508115

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Postal address

Office C, Firgrove Business Park, Firgrove Road, Heathfield, East Sussex, TN21 0QL

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Velocity Asset Finance Ltd is authorised and regulated by the Financial Conduct Authority (FRN No: 1027750).

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This privacy policy applies between you, the User of this Website, and Velocity Asset Finance Ltd, the owner and provider of this Website. Velocity Asset Finance Ltd takes the privacy of your information very seriously. This privacy policy applies to our use of any and all Data collected by us or provided by you in relation to your use of the Website.

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Velocity Asset Financing Ltd (FRN No: 1027750) are an appointed representative of Alpha Asset Finance Ltd who are authorised and regulated by the Financial Conduct Authority (FRN No : 804584). We are a credit broker and not a lender and work with a panel of lenders from whom we will typically be paid a commission for effecting the introduction. The amount we receive could vary by lender and may be a higher amount in relation to certain products compared with other products available. The payment received may also be higher dependent on the interest rate you are charged and this can also be affected by the term and product you receive. Typically commission received is a fixed fee or a percentage of the amount you borrow. We will not charge you a fee for our services. Registered address Fir Grove Business Park, FIr Grove, Cross in Hand, Heathfield, TN21 0QL. NACFB Membership number: M/0015/20. ICO number ZA446835.

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This privacy policy should be read alongside, and in addition to, our Terms and Conditions, which can be found at: https://www.velocityassetfinance.co.uk/terms-and-conditions.

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Please read this privacy policy carefully.

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Definitions and interpretation

In this privacy policy, the following definitions are used:

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Data

Collectively all information that you submit to Velocity Asset Finance Ltd via the Website. This includes, where applicable, the definitions provided in the Data Protection Laws.

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Cookies

Small text files placed on your computer by this Website to improve your experience and track usage, as described in the section "Cookies" below.

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Data Protection Laws

Any applicable laws relating to personal data processing, including but not limited to the Data Protection Act 2018, UK GDPR, and any national laws or regulations.

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GDPR

The General Data Protection Regulation (EU) 2016/679, as retained in UK law post-Brexit.

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Velocity Asset Finance Ltd, or we/us

Velocity Asset Finance Ltd, a company incorporated in England and Wales.

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UK and EU Cookie Law

The Privacy and Electronic Communications (EC Directive) Regulations 2003 as amended.

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User or you

Any third party who accesses the Website who is not an employee, contractor, or consultant of Velocity Asset Finance Ltd accessing the Website in the course of their services.

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Website

The website you are currently using (https://www.velocityassetfinance.co.uk), and any subdomains of this site unless excluded by their own terms and conditions.

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Scope of this privacy policy

This privacy policy applies only to the actions of Velocity Asset Finance Ltd and Users with respect to this Website. It does not extend to any websites accessible from this Website, including social media links. For Data Protection Laws, Velocity Asset Finance Ltd is the "data controller"—we determine how your data is processed.

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Data collected

We may collect the following personal data:

  • Name

  • Date of birth

  • Gender

  • Job title/profession

  • Contact details (email, phone)

  • Demographic information (postcode, preferences)

  • Financial information (bank details, payment information)

  • IP address (automatically collected)

  • Browser type/version (automatically collected)

  • Operating system (automatically collected)

  • Website activity data (automatically collected)

All collected in accordance with this privacy policy.

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How we collect Data

  • Data you provide (contacting us, registering, surveys, competitions, payments, marketing, using our services)

  • Data from third parties (banks, lenders, affiliates, Companies House)

  • Data collected automatically (website visit data and cookies)

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Our use of Data

We use your data for:

  • Internal record keeping

  • Improving services

  • Marketing (with appropriate consent)

  • Market research

  • Processing funding applications

  • Compliance with contractual obligations

  • Legitimate business interests

We process your data under legal bases of consent, contract, and legitimate interest.

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Marketing communications

  • Direct marketing will only be sent with your consent or under the "soft opt-in" rules.

  • You may opt-out at any time.
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Automated decision-making and profiling

  • Some funding decisions may involve automated processing.

  • You may request manual intervention where legally applicable.
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Who we share Data with

We may share your data with:

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Keeping Data secure

We apply strong security measures, including:

  • Secure servers

  • Password protection

  • SSL encryption for payments

  • Internal procedures for suspected data breaches

You may also refer to www.getsafeonline.org for online safety guidance.

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Data retention

We retain your data:

  • As long as needed for service, legal, and regulatory obligations
    Up to a maximum of 10 years unless law requires longer
  • Backup data may remain archived for compliance purposes

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Your rights

You have rights to:

  • Be informed

  • Access your data

  • Correct inaccuracies

  • Request deletion

  • Restrict processing

  • Port your data

  • Object to processing

  • Challenge automated decisions

To exercise these rights, email: info@velocityassetfinance.co.uk.

You may also complain to the Information Commissioner’s Office (ICO): https://ico.org.uk/

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Links to other websites

This policy does not apply to any third-party websites linked from our Website. Please read their privacy policies separately.

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Changes of business ownership and control

In the event of sale or transfer of Velocity Asset Finance Ltd, your data may be transferred to new owners as part of the transaction under the same privacy terms.

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Cookies

This Website uses Cookies for:

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Strictly necessary cookies

Essential for Website operation and security.

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Analytical/performance cookies

Monitor visitor behaviour to improve performance.

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Functionality cookies

Remember your preferences on return visits.

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Targeting cookies

Personalise advertising and website content.

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You may adjust your browser to block or delete Cookies at any time.

For further information: www.aboutcookies.org

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General

  • You may not transfer your rights under this policy.

  • Invalid provisions will be severed without affecting the rest.

  • English law applies; disputes are subject to English courts.

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Changes to this privacy policy

Velocity Asset Finance Ltd may amend this privacy policy as required by law or internal policy changes. Updates will be posted on this page.

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You may contact us regarding this privacy policy:

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Online: www.velocityassetfinance.co.uk
Email: info@velocityassetfinance.co.ukTelephone: +44 1435 508115Post: Office C, Firgrove Business Park, Firgrove Road, Heathfield, East Sussex, TN21 0QL